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I’m a social, content, and creative leader with 12+ years of experience driving growth, integrated content innovation and strategy, and creative excellence for world-class organizations, from startups to the Los Angeles Lakers and everywhere in between. I build and lead high-performing teams, shape brand narratives that drive measurable engagement, and translate social strategy into enterprise business impact. Adept at navigating complex stakeholder environments and aligning marketing vision with company objectives.

As a social media and content strategist and creative leader, I’ve spent my career helping complex organizations clarify and communicate their story to connect with audiences in meaningful ways.

I live in Southern California with my wife, our daughter, and our two cats, Gigi and Dalya.

I believe in a healthy mix of living life and hard work, in that order.

I believe in karma, people, and the power of self-awareness to achieve any goal.

I believe in exploring.

I also like bikes and mornings and bikes in the morning.